Online Marketing Specialist (f/m/d)

That awaits you in your new job

We are looking for a motivated Online Marketing Specialist (f/m/d) to join our Central EMEA Field Marketing Team at an international software company based in Munich, starting in February 2026, with a focus on the German and Austrian markets. In the position of Online Marketing Specialist (f/m/d) you will independently plan and implement digital campaigns to generate demand for innovative cloud solutions, with measurable impact across the entire marketing funnel. 

• Manage paid digital initiatives including display advertising, content syndication, and social media campaigns
• Strengthen our organic presence through SEO improvements, website updates, blog content, email programs, and YouTube activities
• Define the ideal channel mix and translate campaign strategies into relevant content needs
• Monitor and optimize campaign performance focused on lead creation, pipeline growth, and revenue contribution
• Closely collaborate with Sales, Product Marketing, and regional stakeholders to maximize campaign effectiveness

Your skills

• Initial experience as an Online Marketing Specialist (f/m/d) in digital B2B marketing, ideally in the management of integrated multi-channel campaigns
• You work in a structured, proactive, and goal-oriented manner; fast-paced environments motivate you rather than deter you
• Confident use of CMS systems such as WordPress
• Experience with marketing automation platforms (Marketo, Salesforce Marketing Cloud, or similar)
• Knowledge of Salesforce and web analytics tools such as Google Analytics, as well as an understanding of AI-based tools and data visualization (e.g., Power BI, Tableau), Business fluent English and C1-C2 German skills round off your profile

You search? - We offer!

Discover your professional success in the vibrant metropolis of Munich - a city that captivates its visitors and a place where dreams for the future become reality. Welcome to abakus Personal - your reliable partner for personnel services!

In the midst of this cultural melting pot and flourishing economic center, abakus Personal has been a permanent fixture since 1998. We are proud to be in close contact with renowned national and international companies and to know their individual requirements in detail.

Our focus is on the recruitment and placement of qualified professionals in a wide range of fields. Whether commercial employees, aspiring university graduates, experienced specialists and managers, talented engineers or accomplished IT experts - at abakus Personal you will find a wide range of attractive career opportunities. We accompany you on your professional journey and support you with our expertise and industry experience.

Our service goes beyond conventional temporary staffing. In addition to direct personnel placement, we offer you an innovative combination of both types of placement. In this way, you will not only find suitable employment, but also long-term prospects for your professional development.