Field Marketing Generalist (f/m/d)

That awaits you in your new job

We are looking for an experienced Field Marketing Generalist (f/m/d) for the EMEA Central Field Marketing Team at an international IT company based in Munich, with a focus on Germany and Austria. In the position of Field Marketing Generalist (f/m/d), you will be responsible for integrated campaign management and demand generation for our Next Generation Platform portfolio, with a focus on Tableau (data analysis) and Data 360 (data platform and data management).

• Plan and execute integrated demand generation campaigns across digital, organic, and event channels
• Manage paid digital initiatives, including display advertising, content syndication, and social media
• Drive organic marketing efforts via website optimization, SEO, blogs, email marketing, and YouTube
• Organize small customer events and define channel mix and content strategy to support a full-funnel Cloud marketing approach
•  Monitor and optimize campaign performance for pipeline, lead generation, and revenue targets, collaborating closely with cross-functional teams

Your skills

• Relevant professional experience as a Field Marketing Generalist (f/m/d), ideally in an IT software company, with the management of integrated multi-channel campaigns
• Practical experience in organizing small customer events and applying digital marketing strategies on various platforms
• Proficiency in marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud) and familiarity with Salesforce and Google Analytics
• Knowledge of AI and analytics tools (e.g., Power BI, Tableau) is an advantage; self-motivated and able to work independently in a virtual team
• Business-level proficiency in English and German, with strong collaboration and communication skills in cross-functional teams